Non-Products
Dec
12
2011
As I was strolling through Costco, my eye was caught by a brightly-colored sign on the front of a palette of products. One side of the sign had a product, and the other side had a non-product.

I didn’t know you could bottle up something that’s not something else and sell it.
That got me thinking: what other non-products could I sell?
How about…
- a gallon of water and sell it as non-paint? I’d even mark it half-off and sell it for $5 or $10
- a bag of sand and sell it as non-sugar?
- an old calculator and sell it as a non-iPad?
What would you sell?
See to it that no one takes you captive through philosophy and empty deception, according to the tradition of men, according to the elementary principles of the world, rather than according to Christ.
Colossians 2:8

This little article thingy was written by Some Guy sometime around 7:10 am and has been carefully placed in the Marketing category.

This is Alpha, the first-born, when he was 2YO.
This is Beta, the second-born, when he was about 2YO.
This is Gamma, the third-born, when he was about 18MO.

December 26th, 2011 at 11:30 pm
A bag of air and sell it as non-chips.
Same as they do now, but I’d be honest about it.