What Color Car?

On the way home last night, I saw a white car. That would not normally be remarkable enough to appear on this blog, but this was not a normal car.

This car claimed that it was green.

picture of a white car that claims to be a green taxi

Clearly, the car is not green – it is white.

A green car would look like this:

picture of a white car that claims to be a green taxi

If they had used the term “eco” then there would be no problem. “Green” is too ambiguous – don’t use it in your product name. Well-known products can be grandfathered into this rule, such as Jolly Green Giant.

He explores the mountains for his pasture
And searches after every green thing.

Job 39:8

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This little article thingy was written by Some Guy sometime around 7:12 am and has been carefully placed in the Marketing category.

3 Responses to “What Color Car?”

  1. js Says:

    I thought green stood for novice. Or money. Or nausea. Or envy. So maybe it’s just a company that hires inexperienced carsick drivers who want you to pay them with your own cash.

  2. Ricky Anderson Says:

    I think the car in that second picture was envious of the car in the first.

  3. Some Guy Says:

    And that’s the problem with calling something green – it can mean too many things.

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