This is Alpha, the first-born, when he was 2YO.
This is Beta, the second-born, when he was about 2YO.
This is Gamma, the third-born, when he was about 18MO.
H&R Font
Jan
23
2012
H&R Block has a simple, recognizable logo.
I would dare say it’s in need of updating, mainly to appeal to those of us who like fonts.
To those who aren’t as well-versed in fonts: let me start by saying that block is a style of font. Sans-serif. Probably all caps.
So I updated H&R Block to use other styles of fonts:
That last one is not a font update, but rather a nod to those people who don’t like sharp corners. You never know – maybe there is a market for H&R Circle.
He said to His disciples, “ It is inevitable that stumbling blocks come, but woe to him through whom they come!
Luke 17:1
This little article thingy was written by Some Guy sometime around 6:25 am and has been carefully placed in the Marketing category.
January 23rd, 2012 at 10:16 am
Sharp corners scare me. Thanks for reducing the fright with a circle. I was about to have an anxiety attack before I saw the circle.
January 23rd, 2012 at 11:14 pm
Glad I could help, although that poor little circle is way outnumbered by the bigger, meaner blocks.
January 23rd, 2012 at 11:16 pm
The H&R executives were trying to decide which logo to go with. They couldn’t make a decision on the circle. They just went round and round, so they stuck with the square.
February 21st, 2012 at 12:32 pm
In case you’re wondering: the font used in the H&R Block logo is Helvetica. If you ever have to guess, guess Helvetica for a corporate logo.
March 24th, 2012 at 12:05 pm
Terrible. Leave it to the professionals.
March 24th, 2012 at 12:24 pm
Of course they’re unprofessional – this was not a legitimate effort to create a new logo. Rather, it was a play on the alternate meaning of the word block.
December 19th, 2012 at 9:59 am
Helvetica is not their typeface. Look at the ‘R’, ‘C’ and ‘K’ – more in the Gill Sans family.
December 19th, 2012 at 11:48 am
True. I should have said that Helvetica was the font I used to add the I and E for the word CIRCLE at the end. The C definitely does not match Helvetica.