Michigan is Where?

I saw a sweepstakes from Pure Michigan, an organization devoted to promoting Michigan. You could win a trip to a waterpark. The reason the advertisement was noteworthy is that you were to mail the form to Minnesota.
Overall form

Detail of form address

If Michigan is so great, which I do think it is, then why is Pure Michigan not in Michigan?   I know – they just contracted with an existing letter-opening and sweepstakes-handling firm.  But isn’t that the point of Pure Michigan – to get people to do things in Michigan?  I would expect that at least one company in Michigan would be capable of handling their contest needs.

“He changes a wilderness into a pool of water And a dry land into springs of water; And there He makes the hungry to dwell, So that they may establish an inhabited city”
– Psalm 107:35-36

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This little article thingy was written by Some Guy sometime around 7:00 pm and has been carefully placed in the Marketing category.

One Response to “Michigan is Where?”

  1. Christine Says:

    Great point – although Country Fresh (the company involved in the sweepstakes) is one of Michigan’s largest dairy distributors, unfortunately…it is owned by a parent company called Dean Foods that has huge distribution in the mid-west and is headquartered out of Dallas, TX.

    Another way to think about it – neighboring states to Michigan are resources for potential travelers, so a “Pure Michigan” sweepstakes with a company in MN, talking to consumers in MN, is kinda cool – and ironic.

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