Custom Jewelry

We got this mass-mailing the other week:

photo of a flyer advertising custom jewelry in stock

Anyone else bothered by the term “custom jewelry in stock”?

To me “custom” means it is made to my specifications.

And “in stock” means something that is already made and sitting on the counter or in the case, ready to be bought the moment I walk in the store.

So unless the store employs psychics, there cannot be, by definition, any custom jewelry in stock.

As an earring of gold, and an ornament of fine gold, so is a wise reprover upon an obedient ear.

Proverbs 25:12

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This little article thingy was written by Some Guy sometime around 6:13 am and has been carefully placed in the Marketing category.

2 Responses to “Custom Jewelry”

  1. Ricky Anderson Says:

    They made it custom for someone, just not for you.

  2. Some Guy Says:

    I didn’t think about that angle. But that would alienate some customers – whoever got their pieces bought before they picked them up.

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