Steakhouse Slogan

I realize this post is years behind the times, but I must vent about Outback Steakhouse’s slogan of “No Rules, Just Right”.

My first thought when I heard that slogan was that I should go have a meal and then walk out without paying. If they complained, I would respond that their ad had billed their restaurant as a place with no rules, which means that they can’t tell me I have to pay anything.

And the second thing that came to mind was regarding the second half of that slogan. For how can you know what is right if there are no rules? If something is right, then there must be a wrong. And what is it that divides right from wrong? Rules.

Alas, they switched their slogan to “Done Right” before I did anything about “No Rules, Just Right”.

In those days there was no king in Israel; everyone did what was right in his own eyes.

Judges 21:25

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This little article thingy was written by Some Guy sometime around 6:46 am and has been carefully placed in the Marketing category.

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