This is Alpha, the first-born, when he was 2YO.
This is Beta, the second-born, when he was about 2YO.
This is Gamma, the third-born, when he was about 18MO.
Where Should Your Ad Be?
Mar
12
2009
AT&T Yellow Pages has been advertising on the radio quite frequently. The ads mainly say how effective their book is for your ads.
My question is this: if ads in the Yellow Pages are so effective, why doesn’t AT&T just use itself for advertising its own services?
Why must they take to the airwaves instead? Why are they paying other people money to advertise?
The first answer that comes to mind is that AT&T must be getting desperate for more customers. The next answer that came to mind is that maybe radio ads are more effective. There are probably other answers too.
“for a wide door for effective service has opened to me, and there are many adversaries.”
– 1 Corinthians 16:9
This little article thingy was written by Some Guy sometime around 10:55 pm and has been carefully placed in the Marketing category.
March 13th, 2009 at 10:58 am
This reminds me of the time Earthlink used pop-ups to advertise its pop-up blocker.
March 13th, 2009 at 4:45 pm
it serves two purposes — it let’s the advertisers know its time to finalize their programs before the book is closed and printed, and it also reaches out to users to reinforce usage.
also their wire services may be under separate regulatory requires than the directory operation is, hence, they would need to open up those connections to other advertisers under equal terms
March 15th, 2009 at 9:57 pm
I suppose that may be, but I don’t recall hearing anything about publishing dates or timelines in the ad. It was just a general “The yellow pages worked for my business”-type of ad, I think.
I didn’t feel compelled to go use my yellow pages more after hearing the ad, but maybe it works better on other people.