What Signs?

Since it’s football season, that means I’m watching TV.

And since I’m watching TV, that means I’m seeing commercials.

One commercial that I’ve noticed is for a Volkswagen SUV. It shows a family on a road trip and they’re driving through a sparse area – looks like a desert. The daughter is holding a map and a marker and she asks the dad something like “How about now?”

The dad looks down at the nav system in the vehicle and waits for a couple seconds before saying “Ok, now.” At which point the daughter scribbles on the map. I assume she’s crossing of a state, keeping track of which states they have gone through on their long road trip.

The commercial then finishes by showing the view from a slight distance, and we see the car driving off down the road. And we see a road sign that tells us it’s the New Mexico state line.

That’s my problem with the commercial. Dad should be looking at the road, not the nav system. And he should tell the daughter to watch for the road sign.

The fact that the dad doesn’t know or realize or care there’s a physical marker that they can see at the state line tells me that he trusts too much whatever’s on a glowing screen in front of him. Volkswagen must be marketing this vehicle to the types of people who drive into lakes or off bridges because the nav system told them to.

And the commercial is not consistent, because if the dad is so into glowing screens, I would expect the rest of the family would be too. But the daughter has a paper map. If the dad were the type of parent to give his daughter a paper map instead of phone or tablet with a map app, then why is he not doing the same for himself?

As a dad, one of your responsibilities is to teach your kids how to handle the world around them. He should have instructed his daughter on what to look for outside the SUV. He is not teaching her to fish – he just handed her the answer.

We do not see our signs; There is no longer any prophet, Nor is there any among us who knows how long.

Psalm 74:9

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This little article thingy was written by Some Guy sometime around 9:05 am and has been carefully placed in the Driving category.

2 Responses to “What Signs?”

  1. Ricky Anderson Says:

    We have lakes?

  2. Some Guy Says:

    No, and I think that’s why they were able to make it so far on their trip.

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