Archive for the ‘Marketing’ Category

Fake Ingredients

Kraft is promoting their salad dressing made with real ingredients. My first thought was “Can there be fake ingredients?” Isn’t anything that goes into a product an ingredient? The only way for an ingredient to be fake is to mislabel it (which is a violation of federal law).

I first noticed the ads in the grocery store. There was a TV playing Kraft ads in one of the normal aisles (as opposed to the TV intended for the captive audiences waiting in the checkout lanes). It’s hard to turn around in public these days without seeing a TV. But that’s off the subject. I saw that the Kraft ads were for their new line of salad dressings made with real ingredients. What does that say about their other salad dressings.

So I captured a screen shot of their ad from their website. It’s an annoying Flash ad, so you have to sit through a bit of it before you see the following screen.

Kraft ad with real ingredients

After looking a little closer though, I saw that the ad didn’t really say the dressing is made with real ingredients. It says it is made with the flavor of real ingredients. What does that mean? Fake ingredients but real flavor? I give up. It’s just a bad campaign. I am Some Blogger, and I disapprove their message.

“These things I have written to you concerning those who are trying to deceive you.”
- 1 John 2:26



Ignore the Instructions

I bought a small bookshelf to help organize the toys in the living room. The bookshelf was the assemble-it-yourself kind. I have done some of those before, so I expected it to be no problem. I got out the instructions and set all the boards in nice little piles according to their type.

The first page of the instructions said which tools were needed for the project. If you can see the picture below, you’ll notice that it shows only a hammer is needed. I thought that was nice – a simple shelf that needs only some dowels and nails pounded.

tools needed page - full page

tools needed page - zoom

I then looked at the second page of instructions. If you can see the picture below, you’ll notice that it shows that I was to attach some screws. I thought that was odd – how am I to attach screws using a hammer?

fasten screws page - full page

fasten screws page - zoom

I briefly contemplated hammering in the screws. But I ignored the instructions and used a screwdriver instead.

“So the craftsman encourages the smelter, {And} he who smooths {metal} with the hammer {encourages} him who beats the anvil, Saying of the soldering, “It is good”; And he fastens it with nails, {So that} it will not totter.”
- Isaiah 41:7



Razor Wars

It seems a common American male experience to have Gillette send you a razor on your 18th birthday. Of course, they want you to use that razor and keep buying blades for it.

It think the competition, mainly Schick, should send out razors on men’s 19th birthdays. “By now, the razor you got on your 18th birthday is getting old and worn out. Why don’t you use this one instead?”

It’s the razor industry equivalent of bidding on the Price is Right. Gillette bids $800, and Schick bids $801. I suppose the equivalent of bidding $1 would be sending the razor on someone’s first birthday and hoping they have it 14 or 16 years later.

“In that day the Lord will shave with a razor, hired from regions beyond the Euphrates ({that is,} with the king of Assyria), the head and the hair of the legs; and it will also remove the beard.”
– Isaiah 7:20



Sunblock Solvent

To avoid sunburns, we use sunscreen.  Recently my wife bought a large bottle of NO-AD sunblock lotion.  It was highly rated by someone or something, so she thought she would try it.  It’s called NO-AD because they don’t advertise.

So we were at a place that gives you wristbands for admittance, and they write something on the plastic wristband.  It was written in permanent marker, and my wristband had gotten wet with no problems.  But after I applied this NO-AD sunblock, I noticed I had some darker spots on my skin.  I looked around and noticed that the permanent marker was running or bleeding off my wristband.  I thought “That’s a poor permanent marker to just be able to wash off with water.”  But after checking other people’s wristbands, I saw that mine was the only one with a problem.  So the only other conclusion was that the sunblock acted as a solvent for permanent marker.

I forgot about that incident until the next morning.  I did not put the NO-AD sunblock on myself, but I did put it on my children.  So the only place on my that had the NO-AD was the palm of one hand.  An hour later, I happened to hold a ballpoint pen.  It was the standard pen with the name of the hotel printed on it.  I’ve had it for a while and it never caused any problems.  But when I opened my hand to put the pen down, I noticed that the hotel name was now printed on my hand.  The ink from the pen’s shell, the ink that was used to print the hotel name and logo, had been partially dissolved by the sunblock and was now smeared on my hand.

So some ingredient in the sunblock is acting as a solvent to break down inks.  They could break into another market and increase their sales.  Just pour some sunscreen into a different bottle and label it as “permanent marker smearer” or something.

“Our skin has become as hot as an oven, Because of the burning heat of famine.”
- Lamentations 5:10



Buy Tasers

I just saw the report that the police used a Taser on some guy, and it not only subdued him, it also restored his heart rhythm as he was having some heart problems before.

Since Tasers are recommended as an alternative to deadly force, and since Automatic Emergency Defibrillators (AEDs) are recommended for just about every public setting, I propose that people carry one Taser to fulfill both recommendations. If Taser (or any of Taser’s competitors whose names no one knows because Taser is as established a brand as Kleenex) decides to promote this, it could be a very good campaign for them. It could allow them to sell their products in states or cities where they are currently banned. Just label them as AEDs and they are instantly legal! Or maybe it’s not that easy.

“The LORD is my light and my salvation; Whom shall I fear? The LORD is the defense of my life; Whom shall I dread?”
- Psalm 27:1



What Do You Want Me To Do?

During some of my drives, I have been hearing advertisements for the JLTV (Joint Light Tactical Vehicle). This is a vehicle intended to replace the Humvee in military service. The defense contracts are pending, and several companies are vying for the contract to build this vehicle.

That’s fine and all, but what I can’t figure out is why they are advertising on regular radio stations. Most ads are meant to attract customers. It’s not like the general public can award defense contracts.

Are they running those spots to just a select few generals? Why blanket an area of thousands of listeners for that? Wouldn’t a direct mailing campaign work better? Or are they not allowed to contact (i.e. influence) the decision-makers directly? So they have to waste a lot of money telling everyone how good their vehicle’s design is, and hope that the right people hear it.

To those who are running the advertisements: Your ads are annoying. What do you want me to do? I can’t buy your product. I can’t help your business at all. If you want me to help, change your ads to include something I can do. For example: “Ask your doctor if JLTV is right for you.”

“Some {boast} in chariots and some in horses, But we will boast in the name of the LORD, our God.”
- Psalm 20:7



Feeling-Flavored Water

As if the water enhanced by minerals is not enough, now some company has come up with water that is infused with positive energies and powerful mantras. I wonder how those appear on the ingredients list.

“The good man out of the good treasure of his heart brings forth what is good; and the evil man out of the evil treasure brings forth what is evil; for his mouth speaks from that which fills his heart.”
- Luke 6:45