Archive for December 12th, 2011

Non-Products

As I was strolling through Costco, my eye was caught by a brightly-colored sign on the front of a palette of products. One side of the sign had a product, and the other side had a non-product.

picture of an advertisement for non-aspirin

I didn’t know you could bottle up something that’s not something else and sell it.

That got me thinking: what other non-products could I sell?

How about…

  • a gallon of water and sell it as non-paint? I’d even mark it half-off and sell it for $5 or $10
  • a bag of sand and sell it as non-sugar?
  • an old calculator and sell it as a non-iPad?

What would you sell?

See to it that no one takes you captive through philosophy and empty deception, according to the tradition of men, according to the elementary principles of the world, rather than according to Christ.

Colossians 2:8